This campaign spearheaded by the  Ministry of ICT, Innovation & Youth Affairs is meant to promote the One Kenya Agenda and empower the youths to occupy leadership spaces, be part of the economic development of the nation and be weary and active when it comes to climate change & environmental conservation. The #KenyaNiMimi youth campaign dialogue is driven by Peace, National Cohesion, Participation and Sustainability which H.E the President Uhuru Kenyatta has been championing through the Big 4 agenda, Vision 2030 and Sustainable Development Goals.